What is twitter and how do I join it?

by Josephine Nekesa Were January 26, 2011
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What is twitter? Twitter is a relatively new form of online communication. It is a great way to keep family and friends updated on what you’re up to. Many companies use it to update clients on what new products or promotions they have. Companies also use it to get feedback from customers, and some companies [...]

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Content development strategy

by Josephine Nekesa Were January 20, 2011
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Proper content development is an integral part of social media marketing. Unfortunately, many times, content is an afterthought for many organisations.

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Why blog?

by Josephine Nekesa Were January 17, 2011
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So, you have an active twitter account and have thousands of fans on your facebook page. Why blog?

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Writing for the web

by Josephine Nekesa Were January 4, 2011
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The content on your website must be of high quality and original.

The quality of your content should take priority over quantity

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